Reinventing the way we live, work and play

We strongly believe that we can help cities become more positive environments for citizens and visitors alike. Our cities are becoming more digital and more sustainable, driven by shifting demographics and changes in people’s needs, habits, values and aspirations.

The vibrancy, diversity and multifunctionality of cities make them very attractive environments in today’s world for people to live, work and play. The urban population in Europe is expected to grow by 70 million people before 2050, driving up demand for commercial space and quality, affordable housing.

At Redevco, we believe that we have a responsibility to contribute to a more sustainable urban future that can positively impact the health and well-being of people and the planet. We can help cities become safer and more vibrant environments for citizens and visitors. By making deliberate investment, asset management and redevelopment choices, we are convinced that we can make a contribution to SDG 11: Sustainable Cities and Communities – make cities and human settlements inclusive, safe, resilient and sustainable.

Attractive hubs to live, work and play

Real estate will not only play a critical role in determining whether the world successfully decarbonises. It will also continue to reinvent the way we live, work and play through these profound physical and economic changes. Several megatrends are likely to shape the development of our cities over the next decades. Urbanisation and changes to the demographic structure of populations – especially aging and a rise in single-person households – could lead to a shortage of certain types of housing. The growth of the experience economy and e-commerce should offer opportunities for curated mixed-use concepts in city-centre locations. An increase in remote working – together with the desire to live and work in vibrant hubs – is likely to reduce the demand for traditional office space. And finally, sustainability and technological innovations should become an integral part of the future of our cities. These are the megatrends we see:

▪ The transformation of retail space into multipurpose locations.
▪ The increasing importance of convenience retail in larger urban areas.
▪ Changing demographics affecting the need for more residential buildings and affordable housing as people are increasingly priced out of city centres.
▪ Larger populations requiring better mobility solutions.
▪ The need to solve sustainability issues to make cities future-proof.

Redevco’s extensive internal and external research maps the impact of these growing trends on the future of cities and real estate. City centres will continue to evolve to match our needs and their role within society will remain important as geographical centres for people to live, work, play and shop. In anticipation of and as a result of these trends and developments, Redevco decided a few years ago to diversify beyond retail. Our specialist investment strategies focus on repurposing existing assets into mixed-use assets, building sustainable and affordable homes, creating leisure and hospitality opportunities and modernising the retail warehouse parks landscape. We are harnessing our retail real estate experience to create vibrant and future-proof destinations in the
urban realm, providing a solution to these trends and developments.

"Redevco’s extensive internal and external research maps the impact of these growing trends on the future of cities and real estate."

Marrit Laning

Chief Strategy & Innovation Officer

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